Episode 35: Daniel Nicholson, CEO of Nada Moo, on the story of the best dairy free desserts
There’s nothing more exciting than a story about a super successful brand that has truly made it, and began with such small humble beginnings, purely looking for a way to solve a problem for their own family. Nada Moo is the best dairy free dessert out there— if you’ve tried it, you know! Based in Austin, Texas, you can now find Nada Moo at most major grocery stores across the US. In this episode (35), I sat down with Daniel Nicholson, the CEO and President of Nada Moo. He’s been with the company for nearly 15 years, so he has some super cool stories to tell about how the brand grew and also some of the ins and outs of being a dairy free ice cream brand. It’s not as simple as you’d think! Alright let’s dive right in.
In this episode, we talk about:
what Nada Moo is and what it’s looked like over the years
exciting turning points for the company based in ATX
how they make their dairy free ice cream taste so good
what regenerative farming is and why it matters to Nada Moo
how they got into Whole Foods right off the bat
what’s next for Nada Moo
& more
All about Daniel Nicholson:
Daniel Nicholson graduated from the University of Texas at Austin in 2007 with a degree in Mechanical Engineering. Soon after, Daniel left for Madrid, Spain, as he was accepted into the Fundacion Consejo Espana-Estados Unidos program. The program landed him with a 9-month job with Iberdrola Renovables, where he enjoyed working in the sustainable energy sector, as he had a desire to be a part of the industries of the future.
When the program was completed, he moved back to Austin and began reconnecting with his friends and his Austin network. It was at this time that he was introduced to a product that would change the trajectory of his life. Daniel discovered NadaMoo!, for himself, in 2008 after an introduction he received to the founder and her CFO business partner. Since immediately falling in love with the product and brand, NadaMoo! has become his sole focus for the past 13+ years. He started as the Controller, and after 3 years of this accounting, operations related work, the founder of the company was ready to step out to pursue other opportunities. In that moment, after much thought and reflection, Daniel decided to step into the role of President & CEO, and he never looked back.
Since 2011, the company has grown its revenue over 50x, from being distributed in just a few hundred stores to now when it is in over 10,000 stores nationwide, and it is beginning to be distributed more widely in Canada. NadaMoo! has been the driving force, for Daniel, to help build awareness around health, wellness, and sustainability. These are the problems he and the NadaMoo! team want to continue to solve.
Where to find Daniel:
Nada Moo IG: https://www.instagram.com/nadamoo/
This episode was brought to you by:
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