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Episode 18: Alex Snodgrass, Blogger & Author of The Defined Dish. Getting real on how she created a New York Times Bestselling cookbook, vulnerability and more

Episode 18: Alex Snodgrass, Blogger & Author of The Defined Dish. Getting real on how she created a New York Times Bestselling cookbook, vulnerability and more

“Writing my cookbook was a great learning experience. It definitely made me a better blogger and a better writer.”

-Alex Snodgrass, Blogger and Author of The Defined Dish

In Episode 18, I interview Alex Snodgrass, the blogger and NYT Bestselling author of the cookbook The Defined Dish. I’ve met Alex a few times in Dallas running in some of the same entrepreneurial networking circles, and she is so kind, honest and real. I’ve also been cooking recipes from her blog and now cookbook for years and love pretty much everything she’s created. Her specialty is making comfort foods a little healthier without sacrificing flavor (in fact, I think her food is more flavorful than most restaurants).

In this episode, we talk about:

  •  where she is during this whole covid mess

  • her real thoughts when she became a NYT bestseller

  • what it was like actually creating a cookbook (logistics and how to start one) you’ll be blown away to hear how quickly she cooked and shot 100 recipes. Mind blown.

  • how she maintains a sense of privacy while being really open

  • one of her biggest fears around being in the spotlight

  • a killer tip for us in the kitchen that will change your game

  • her workout routine

  • a new boozy beverage company she just invested in

  • & more

All about Alex:

Texas native and mother-of-two, Alex Snodgrass, began her blog, The Defined Dish, with her sister, Madison, as a fitness and healthy lifestyle blog back in 2014 where she focused on food while her sister focused on fitness. After her first round of Whole30 in 2015, Alex's relationship with food completely changed and she became a strong advocate of the Whole30 program. Alex has since taken over the blog full time where she provides her loyal community with healthy, mostly Whole30 and Paleo-compliant, recipes while continuing to add her Texas twist with bold flavors and recipes she grew up with. In 2018, she received Saveur Magazine’s Reader’s Choice Award for Most Inspired Weeknight Dinners and was announced a New York Times Bestseller following the release of her highly anticipated first cookbook, The Defined Dish: Whole30 Endorsed, Healthy and Wholesome Weeknight Recipes.

Where to find Alex:

Other resources we mention:

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Episode 19: Phillip White, Founder of Phit Clothing, on how he created an inclusive activewear brand and embraced his true self

Episode 19: Phillip White, Founder of Phit Clothing, on how he created an inclusive activewear brand and embraced his true self

Episode 17: Rachael Phillips, founder of Goga & Yoga, on how and why she started a goat yoga company and her experience on Shark Tank

Episode 17: Rachael Phillips, founder of Goga & Yoga, on how and why she started a goat yoga company and her experience on Shark Tank